IT four giant company siege apple application store - Business - Small Business

GeFaQuan to scrap its trademark, China or into the next station

The smartphone intellectual property has been on the Microsoft department and jostled Google department, recently ground-breaking together, targeted pointed to the apple. Recently, nokia, Microsoft, SONY Ericsson and hongda electric (HTC to eu trademark respectively) company apply, urging it announced the application of apple registered trademark "store Appstore" and "Appstore" invalid, the reason is this brand name too generalization.

Earlier this year, Microsoft takes the lead to apple is trademark in the United States to threaten, submitted a similar opposition application. From the United States and the European Union, China will be the next station? From the national industry and commerce yesterday SMW reporters the trademark office of the state administration website found that just two kinds of trademark, apple in China were proposed for three category five application, which included a failure, a still in audit, another three has successfully registered. A legal professionals accept SMW reporter interviews that, revoke the trademark application in China have legal basis. Giants are probably also internally mounted against apple siege.

Microsoft first to threaten

In the impression of A lot of people, apple software stores A ppStore meaning "A pple Store", namely, apple Store, actually otherwise. A pp Store of A pp is English words used (abbreviation of apply), A ppStore means application Store. In the name of "catch generality", May 14 to eu trademark Microsoft requests for its judgement apple "A ppstore" and "AppStore" two trademark is invalid. Subsequently, nokia, SONY Ericsson and H TC also put forward homology application.

"HTC, nokia, SONY Ericsson and Microsoft puts forward the complaints, like amazon has recently taken action, shows that the same people who generally oppose." Microsoft, "said in a statement Appstore" like "the toy store" and "bookstore" same, is a common vocabulary, should continue to let each sales application store use.

For a few big IT giant on the European market, "apple" siege is not immediately respond. In early January, Microsoft first trademark review and appeal to the United States, against the committee for calling for a ban on apple will "AppStore" application for registered trademark. Two months later, apple counterattack says Microsoft's trademark "Windows" than "AppStore" more general. Then, on both sides, so far no trademark tug-of-war results.

From the list pick to WeiOu

It is worth noting, the trademark office of the eu apply to already more than Microsoft a. Will use Microsoft W indow s please system and have O vi software stores, mainly adopts the nokia Google A ndroid operating system SONY Ericsson and H T C, joined the war circle. And last month, amazon to U.S. authorities also proposed AppStore "trademark revocation apple", reason is also "name too general".

Since always, Symbian is, Microsoft department, apple is Google A ndroid department is with smartphone patents, of patent litigation waged. In the mobile phone consulting company war policy, the chief analyst Yang qun seems in the application store issues "common danger causes common action", and apple high-speed development not relations. "Mention application store, smartphone user group first thoughts are still apple's AppStore." Yang qun said.

China or into the next battleground

According to the state administration for industry and commerce to the trademark office website suggest, apple's "A ppstore" and "A ppstore" also apply in the domestic, were involved in three categories, respectively is "online advertising, database management" (article 35 class); "Communication classes, online software sales service, computer terminal transmission communication, email, Internet access service" (article 38 class); "Computer software design, maintenance and web site design" (42nd category).

In the 35 class, "Appstore" in July last year, "Appstore" by registering the application has is invalid. Article 38 class the AppStore "only about", filed for last may effect. As for the 42nd Appstore "brand," of force in March this year, "A ppStore" is still under examination, no announcement date. All trademarks period provided for 10 years.

A legal professionals to SMW reporters, remains under trademark announcement periods of the 42 "A ppStore" trademark will most likely be to be "sniper" object, once objection, behind of trial and legal procedures or at least three years to finish walking, much more for 10 years. As for has successfully registered trademarks, as long as they get registered in five years time, still can be filed revoked the trademark registration application, but still valid during. The above apple has successfully registered trademarks, all did not more than five years.

data

According to market research firm ISuppli data, apple IH S tore A pp S to its current iPodT ouch and iPad, iPhone mobile equipment sales more than 35 million this year, is expected to this part of the application for apple to add 29. $100 million in revenue, year-on-year growth rate will reach to 63%. While apple's application store also captured the entire market 75% of share. PpStore to its character, A little older trademarks, this already has responded.

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